Each June, families come together to honor the fathers and other important men in their lives. This Father’s Day, consumers in Nevada are projected to spend a record $367.6 million on outings, clothes and other dad-centric gifts, according to the Retail Association of Nevada (RAN). The estimate is based on a recent survey by the National Retail Federation (NRF) that found that 75.0 percent of Americans will be celebrating this special day, with the average household spending $196.23. Compared to 2022, household spending is up 14.2 percent and is the highest level in the survey’s history. National spending is expected to reach a record $22.9 billion, up 14.5 percent on the year.

According to the NRF survey, 61.0 percent of respondents plan to give greeting cards, the most gifted item, with spending reaching $15.0 million in Nevada. Clothing is the second most-popular gift of choice, with 55.0 percent of participants planning to spend $56.3 million in the state. Another popular gift is a special outing, with 52.0 percent of respondents indicating they would spend $70.0 million. Other popular gifts include gift cards (48.0 percent), electronics (27.0 percent), personal care items (32.0 percent) and tools or appliances (26.0 percent), with consumers in the Silver State projected to spend $45.1 million, $40.9 million, $27.1 million and $25.1 million respectively in these categories. Sporting goods, automotive accessories and books or CD’s will also each be gifted by 24.0 percent of respondents, bringing in $21.7 million, $20.2 million, and $12.0 million in spending respectively.

Interestingly, 29.0 percent of respondents indicated that their gift would include some kind of experience (such as sporting event tickets), and 42.0 percent said they would gift a subscription box. Each of these categories are their most popular levels since the inception of the survey. While 50.0 percent of Americans said they will celebrate their father or stepfather, 27.0 percent indicated they will celebrate their husbands. Other lucky gift recipients include sons (11.0 percent), brothers (9.0 percent), friends (8.0 percent) and grandfathers (7.0 percent).

Celebrants indicated that they would be shopping at myriad places to find the perfect gift for dad this year. Online stores were the most popular places to order gifts, with 43.0 percent of respondents planning to shop there. Department stores came in second with 38.0 percent of shoppers planning to visit, with specialty stores expecting to see 22.0 percent of shoppers as well.