Nevadans are poised to spend $365.0 million on Easter celebrations this year, the Retail Association of Nevada (RAN) projects. The average per-person expenditure for holiday items is estimated at $177.06, marking the third-highest spending level in the history of the survey following last year's $192.01 and 2021's $179.70, according to survey data from the National Retail Federation (NRF).

Spending on food will be the largest category, with 89.0 percent of celebrants in Nevada spending $118.6 million. Following closely is clothing, with $57.9 million earmarked by 49.0 percent of consumers, while gifts accounted for $56.0 million among 62.0 percent of consumers. Nearly nine in 10 celebrants will spend $51.1 million on candy from the Easter Bunny. Further allocations include $25.7 million for flowers (43.0 percent), $25.3 million for decorations (48.0 percent), and $16.4 million for greeting cards (45.0 percent).

Cooking a holiday meal stands out as the most favored activity among popular Easter activities, with 57.0 percent of celebrants intending to spend time eating and drinking together. Visiting with family or friends follows closely, with 53.0 percent of respondents planning to partake in social gatherings. Attending church services also holds significance, with 43.0 percent of respondents expressing their intention to participate in Easter services. About half of celebrants (51.0 percent) will participate in a traditional Easter egg hunt.

Consumers sought out diverse shopping destinations to fulfill their holiday shopping needs. The primary choice for 53.0 percent of shoppers was discount stores, with department stores following closely at 40.0 percent. Online shopping ranked third at 33.0 percent, while small businesses captured 22.0 percent of the market. Specialty stores and specialty clothing stores were favored by 20.0 percent and 10.0 percent of consumers, respectively, with catalogs being the least popular option at 2.0 percent.